When you are looking at Google Analytics data for ads, the real, important numbers are often slightly hidden. For example, if you want to see what pages users are visiting on your site after you just spent $5 per click to get them there, you will need to exclude the landing page views.
Why exclude the landing page views?
If your user clicks on the ad completely on accident, the browser starts to load example.com/widgets/amazing-landing-page, and then the user hits the back button and is off your site, that will still fire a page view!
If you are expecting your users to be moving on to other pages on your site after hitting the landing page (this is especially the case if you are landing them on the homepage), it is very instructive to look at the page views that were not landing-page views (entrances) so you can see what your users are doing.
Are they moving on to any other pages at all? If so, which ones? How many people from your campaign that is landing on example.com/widgets/amazing-landing-page move on to example.com/pricing?
What you should know
A “landing page” is the term used when you’re looking at a full session. It is the page the session started on. So “landing page” will give you a URL, not a number of visits.
When you’re looking at an individual page, and you want to see how many sessions started on that page, the metric you need is called entrances.
How to see the non-entrance pageviews for each page in Google Data Studio
- You will first need to have access to a Google Analytics account for the site you want to analyze
- Open the Google Data Studio report you want to edit, or if you don’t have one, create a new report and connect the Google Analytics View you want to look at.
- Click “Resource”
- Click “Manage Added Data Sources”
- Click “Edit” for your data source
- Click “Add a Field”
- Name your field “Pageviews minus landing views” (or whatever your prefer).
- For the Formula, use Pageviews – Entrances.
- Click Save.
- Click Done.
That’s it! Now you can use your new Metric in any chart in that report.